Streaming platforms are constantly growing gaining more and more new views every year. As this new rising market keeps getting more and more competitive, the big streaming players are willing to reach deep into their wallets and invest huge amounts of money in original series programming.
The common viewers are not always aware of the business side of things while they enjoy their favorite shows. In turn, we tend to get overwhelmed by the quality and quantity of content available on these platforms.
Netflix’s latest pricing update has given us a chance to overview some of the company’s business behavior that might help understand the latest price increase.
DAVE CHAPPELLE STAND-UP SPECIALS
Although it is not a series, Netflix has reportedly paid Dave Chappelle 60M$ for his 2 comedy specials, marking his return to show business after an absence of 12 long years. Netflix figured the price is worth the hype around Chappelle’s return and might contribute to a possible massive subscribers growth.
ORANGE IS THE NEW BLACK
This series has been one of the most successful projects for the streaming giant over the past few years. Coming up on its 7th season, the multiple award-winning series has received warm and supporting feedback over the years from viewers and critics alike. Based on several sources, the series has cost around 50M$ per year – around 4M$ per episode. These amounts are not excessive in Netflix original production’s terms, but despite investing a lot of money on this show, it has definitely been the one that paid off the most.
DAREDEVIL, JESSICA JONES, LUKE CAGE, IRON FIST
Netflix has invested 200M$ in producing these Marvel series. Rather than a single production, the streaming company has made an enormous deal with Marvel, purchasing the rights to produce these successful shows. Going into their 2nd and 3rd seasons, most of these shows were already announced as cancelled or rumored to soon be cancelled. The massive production investment by Netflix is most likely to take a massive blow. That’s because Marvel parent company, Disney, has already announced its own streaming platform scheduled for a 2019 launch named Disney+.
THE GET DOWN
The 1970 based series has reportedly cost over 120M$. However, these costs were way over the original planned budget, eventually causing a two-part split and a possible shut down for the series.
For many Netflix viewers, the cancellation of this show has been a major let down. Dedicated fans from all over the world teamed up trying to convince Netflix to keep it on the air. Despite airing a special finale episode as a gesture to these fans, Netflix couldn’t afford “dragging” the expensive show as it was too expensive to maintain. A single episode cost more than 9M$, to eventually end up with a whopping 108M$ expense for a single season.
Creating the prefect representation of the British royal family and the life of young Queen Elizabeth has been a major success for Netflix’s production team. Nevertheless, the one question remained unanswered is “was it worth it?”. Producing this wonderful series has reportedly cost over 130M$ per season, making it not just Netflix’s most expensive show, but the most expensive show made so far.