NBC Universal has announced upcoming plans for launching its own streaming service.
After watching from the sidelines how Netflix, Amazon and Disney gain more and more subscribers and slowly taking over the media market, NBCUniversal has finally decided to just right in for the competition.
Based on CNBC, the streaming service will launch by the beginning of 2020 and is planned to be ad-supported. Additionally, the service will be free for existing subscribers of NBCUniversal, Comcast and Sky.
“We want to create a platform that has significant scale and can scale quickly,”
Despite expecting a tough battle in the streaming services market, the company is highly confident in its strategies and future business model. Unlike Netflix, with its 137M subscribers, and the upcoming Apple and Disney streaming platforms, NBC Universal believes that free subscription ad revenue based income. This, in turn, will provide a competitive edge and result in a relatively quick success.
“We want to create a platform that has significant scale and can scale quickly,” said NBC Universal CEO Steve Burke. “The best way to do that, is make it free to consumers and leverage the fact that NBC Universal’s sister company is a cable company and now owns Sky.”
While the future program list is yet to be revealed, the official press release did mention featuring on-demand content from the network’s existing library. NBCUniversal also mentioned original programming, similar to strong proven strategies of Netflix and Amazon.